6 proven methods of raising funds for charity

30/01/26

Blog

14

We are a team at Bal Raksha Bharat Save the Children India), and our mission is driven by a single thought, namely, every child has a right to be safe, to eat, to study, and to live. We have been working since 2004 to strengthen child welfare in the nation with over 60 programmes, which are aimed at education, healthcare, nutrition, protection, inclusion, resilience, disaster relief, and emergency preparedness.

On this journey, we have realised how community support helps us reach more children, and today, over 10 million children have been positively affected.

As an organisation, we often encounter people who want to learn how to raise funds for charity in a meaningful and effective way. Most individuals want to contribute but are not sure where to start. Over the years, we have learned that the right approach can rally communities and generate life-altering opportunities for children. Be it lending a hand to a particular cause, holding a charity event, or simply making others give back, there are easy and effective ways to change the world.

We share about six practical ways that any person can raise funds for charity and support the activities of organisations such as ours in this blog. These methods are efficient, as well as motivating to act as a collective, with empathy and long-term transformation.

Launch an Online Crowdfunding Campaign

Online crowdfunding is one of the easiest ways to start your journey of helping children. As time went on, we have been observing how people use digital platforms to reach out to hundreds of people concerned about children’s well-being. As far as people learning something or doing anything about fundraising is concerned, crowdsourcing can give one single voice a wider audience.

An emotional story is the best starting point for a successful campaign. If supporters understand why a cause is important and what it will change in a child’s life, they’re inclined to help. Clear objectives, truthful photos, and straightforward descriptions are essential.

To enhance your campaign, you can consider:

• Sharing regular updates
• Including actual anecdotes of the impact.
• Connecting emotionally with the help of short videos.
• Encouraging friends and family to spread the word

Crowdfunding encourages generosity by the community as well. When an individual shares a campaign link, others are often encouraged to participate in the campaign and fundraise for charity, creating a chain of kindness. This is the simplest strategy that enables most of the supporters to organise an effective charity fundraiser that promotes child welfare.

Arrange Charity Events (Both Online and Offline)

Ever since, events have always been a beautiful means to unite the communities. When people engage in meaningful activities, they not only help raise funds for charity but also give people space to learn, connect, and contribute.

We have many times experienced the impact of the offline events like charity walks, marathons, auctions, concerts, and art exhibitions in Bal Raksha Bharat when people are moved to a very deep level. Online events are also noteworthy. People in various locations can participate in webinars, virtual challenges, and digital awareness sessions.

These events are powerful because they:

• Create emotional engagement
• Encourage supporters to invite friends, coworkers, and loved ones
• Raise awareness of child welfare
• bolster ties within the community

Publicity via social media, email newsletters, and local networks can be a great way of boosting attendance. Events also provide an excellent opportunity to make new acquaintances with your cause, making them a solid base for anyone who wants to fundraise for charity with a purpose and in an organised manner.

Use Social Media Campaigns to Boost Donations

Social media has changed the way people support charitable work. Platforms like Instagram, Facebook, twitter and LinkedIn allow users to share posts and reach thousands of people instantly. As a result, social media has become a powerful tool for fundraisers seeking to raise funds for charity in a digital world.

We have seen that short, emotional messages work best. Behind-the-scenes glimpses of our programmes, thank-you messages for donors, and brief stories from the field help people connect emotionally. This simple and relatable content gives supporters the confidence to start a charity fundraiser on their own.

Some useful tips help to improve your campaign:

• Using meaningful hashtags
• Sharing impact updates and real-life stories
• Posting short videos that highlight children’s progress
• Using the donation features available on the platform

Trust is also developed through social media. When people regularly update on what they do and how the money is spent, as well as the actual change being made, more people will be motivated to donate. Through the exchange of hope and transparency, social media assists communities in unifying themselves to raise funds for charity with clarity and purpose.

Corporate Partner for CSR or Matching Programmes

Another effective way to create meaningful work is through corporate partnerships. Over the years, we have partnered with businesses that share our values of supporting children and enhancing child welfare. Most companies invest part of their resources in social responsibility and, as a result, are the first charity partners.

Those who run a charity fundraiser or organise a charity event can contact local companies or big organisations to inquire about cooperating. Corporate partnerships may be used in support of:

• Direct CSR contributions
• Workplace fundraising
• Employee volunteering
• Matching gift programmes

Particularly effective are matching gift programmes. The effect is doubled when employees make donations and the company matches their contributions. This assists the supporters to fundraise for charity in a better way and helps improve the long-term involvement.

In the case of corporates, it is useful to bring about:

• A clear explanation of the cause
• Expected outcomes
• Stories from the ground
• Transparent budgeting

The structured proposals are common in positively responding to corporates since they show seriousness and responsibility. Such alliances have a long-term effect and help organisations such as Bal Raksha Bharat to reach more children in India.

Launch Recurring Donation Programme

Long-term work relies on recurring donations, which provide a stable base. Those who come with the desire to raise funds for charity regularly usually opt to establish or enroll in a recurring fund programme. Such donations are small gifts given every month, yet their value is enormous in the long run.

The benefit of recurring donations is that they offer:

• Predictable support
• Sustainability for the long term
• Steady programme funding
• Deep donor engagement

Recurring donations are the favourites of many of our supporters, as they are simple to establish and enable them to donate regularly without any lapse. Programmes in nutrition, education, healthcare and protection can be enhanced with only a small monthly investment.

To help others join your recurring donation initiative, you may consider:

• Sending gentle reminders
• Offering a simple sign-up process
• Sharing stories of how monthly contributions create lasting change

This would help people to fundraise for charity more easily and in a systematic way while ensuring vital child welfare programmes continue effectively.

Sell Merchandise or Host Creative Product Fundraisers

Creative fundraising through merchandise is a personal way of giving to a cause and creating awareness. Many people engage in designing and selling:

• T-shirts
• Handcrafted goods
• Environment-friendly products
• Art prints
• Digital resources

These products not only raise funds but also allow supporters to make a connection with the cause on an emotional level as well. When worn and used, they serve as slogans that urge other people to join in.

With the help of online stores, social media networks and even booths set up at events, you can get closer to potential supporters. It is important that communication is always clear-cut.

As soon as they understand why each purchase helps children’s well-being, people’s hearts often soften to charity activities, and they donate money willingly.

Conclusion

At Bal Raksha Bharat, we believe everyone can play a meaningful role in creating positive change. There are many ways to raise money for charitable causes, including crowdfunding, events, social media campaigns, corporate partnerships, monthly donations, and branded goods through lucky draws. Every effort has the power to change a child’s life.

When people come together to raise money for charitable causes, children receive safety, nutrition, healthcare, and education. Organising thoughtful charity events allows individuals and groups to support our shared mission of improving children’s well-being.

Communities help build a hopeful future when they unite to raise money for charitable causes. By working together, we can create lasting and meaningful change – one child at a time.

Naveen Kumar

“Naveen is an SEO expert and digital marketing analyst at Bal Raksha Bharat with a passion for helping businesses grow online. With a data-driven approach, he specializes in boosting search rankings, driving traffic, and optimizing digital strategies. Follow for tips on SEO, content, and marketing trends."